Being a salesperson, in this day and age especially, is a tough job. For most workers, never before have the demands been higher, and that is often even more true for today’s salespeople. From ever-expanding expectations of performance, significantly greater complexity, and greater competition, just surviving in a sales role is hard enough, not to mention trying to thrive in one. To add to this, the tools that are supposed to help salespeople do their jobs better, more efficiently, and more easily often can have the opposite effect. These tools can add unnecessary complexity, often making the basic job functions of today’s salesperson needlessly complex and obtuse.
One area where we have really seen this play out is with common CRM tools salespeople are supposed to use. On the face of things, these tools seem to be a boon for anyone working with sales. Never before have we had the ability to hold so much computing power in our hands, not to mention on our desks. From complex data analysis, to robust communication features, to a myriad of other options, CRM tools pack an incredible amount of power, but not without a cost. For most software, there is almost always a trade-off between functionality and complexity. And, in the pursuit of offering as many features and functionality as possible, software makers have made monsters out of their tools. Sure, a lot of features are great, but if the trade-off is that now the software is ridiculously complex, that is a step back, not a step forward.
The thing about sales, though, is that it is a person-to-person business. Even with all of this technical sophistication, at its core, sales is still built on fundamentally human things. Things like relationships, trust, service, expertise, etc. And, what often makes a salesperson truly effective at their job is their ability to master and reflect these human traits back to customers. What helps salespeople are tools that help them make their jobs more human, not less. Often, overly-complex software can have the effect of sucking the humanity out of situations. Sure, automation and efficiency are great things to have, but not at the expense of the fundamental experience. These software systems are tools, after all, and the best tools are the ones who reinforce their user to do their best work in the most beneficial way possible.
There is hope out there in the software industry. New trends are emerging where software makers are really starting to question the value of simply adding feature after feature. More and more, software companies are embracing the practice of putting a high value on simplicity and ease-of-use. This is a good thing. In our opinion, when adding new features to software, it is critical to take a holistic view of the software product itself, always questioning if every feature needs to be there and that the software is focused on being the best tool possible, rather than offering the most features.
At Surge, this is the exact track we have taken with SurgeHub. We have built a tool that is not only truly mobile, but is also laser-focused on being the most effective sales-support tool possible. We have eschewed needless feature-bloat in the interest building a tool that is simple, powerful, flexible, and most importantly, works the way salespeople work. There is no need to adjust your workflow to fit in to the way SurgeHub does things. Surge Hub bends around you, allowing you to work your way, leveraging the powerful sales tools SurgeHub offers the way you need them.
Want to learn more? Contact us today for a free demo and see SurgeHub in action. Seeing is believing, and it would be our pleasure to show you how SurgeHub could better equip, empower and enhance your sales effort.
